About us

How the mobster cats began.

Our stories began while creating slot machines for family members who loved cats and slot machines. Those shared interests inspired the characters of Nine Lives Syndicate.

The creator’s fascination with mobsters and America in the early 1900s helped shape their world, from the family’s mansion to the clubs and streets of New York.

Look at the ginger cat in the blue suit. That’s Gus Goldwhisker, boss of the Novelli Family. Land three glasses on the reels and Gus gets on the phone to Jack Nightpaws. Follow Jack into the Velvet Paw and you’ll see what a single spin can set in motion.

The Novelli Family gathers with Vera, Roxie, Dahlia, and Pearl at a table in the Orchid Room.

Meet Crabb Media

Crabb Media is a family business. This is where we share the characters, stories, and music of Nine Lives Syndicate.

Broadway After Dark brings the Novelli Family to life on the reels. Gus leads the crew, while Slate, Claude, Milo, Jack, and Tommy each have a part to play when the family has a job to do.

As the reels turn, a call can send the family looking for a missing portrait, collecting bags from a freezer, or visiting the Velvet Paw. Each bonus opens a different part of their world, with character dialogue, music, and choices along the way.

Beyond the machine, there are more characters and places to discover, from Vera Vesper and the Diamond Claws at the Orchid Room to the performers who make an evening at the Velvet Paw their own.

We’re also planning merchandise inspired by the world and its characters.

You can meet the cast here on Nine Lives Syndicate. We’re building NineLivesReels.com as the home of the slot machine that started it all.

CrabbMedia.com
The Broadway After Dark game, with the Novelli cats above the reels and the green sound control at the bottom.
The Broadway After Dark cabinet